About the Brand

Amma, at its core, is art centering around equal rights and ethical consumption. It stands against the injustice of the world and is created for those who wear their uniqueness as a badge of honor.

My brand is a tribute to those who see beyond the ordinary, recognizing the beauty in diversity and the strength in standing out. Those with a spirit that refuses to conform, believes in a better world, and is unapologetically itself.

Our voice is a force for good, inspiring others to join the fight for freedom and find their identity in community.


A self portrait of Jennifer Ammann, laying over a chair decorated with false flowers.

The Artist

Artist Statement

As the creative force behind Amma, I channel my passion for art and advocacy into crafting art, lifestyle accessories and fashion. Each piece is a testament to individuality, radical love, and the fight for justice.

My journey as an artist is deeply intertwined with my commitment to progressive politics and my love for the collective. Drawing inspiration from diverse cultures and social movements, I strive to create accessories that are not only aesthetically compelling but also resonate with purpose.

Education and Experience

I am a mostly self-taught artist. As a trained actress, my experience in film and photography, as well as my love for stories and colors have shaped my artistic perspective and define every piece.

After a life of creating art and a decade of doing it professionally, my work has become focused, creative, and complex even in simplicity. I mainly work digitally, although I occainsonally experiment with different media, including watercolor, acrylic, oil, printing, and embroidery. My pieces have been published across several different outlets, including magazines and blogs.