About the Brand

Amma, at its core, is art centering around equal rights and ethical consumption. It stands against the injustice of the world and is created for those who wear their uniqueness as a badge of honor.

My brand is a tribute to those who see beyond the ordinary, recognizing the beauty in diversity and the strength in standing out. Amma focuses on fearless art with a spirit that refuses to conform, believes in a better world, and is unapologetically itself. It is meant for those who don’t follow trends, but set them.

Amma was created for those who fight for justice, equality, and positive change. Our voice is a force for good, inspiring others to join the fight for freedom and find their identity in community.

The Artist

Artist Statement

As the creative force behind Amma, I channel my passion for art and advocacy into crafting art, lifestyle accessories and fashion that transcend the conventional. Each piece is a testament to individuality, radical love, and the fight for justice, designed for those who view art as a vehicle for personal and social expression.

My journey as an artist is deeply intertwined with my commitment to intersectional feminism, decolonization, and labor rights. These principles are not merely themes but the very fabric of my creations, reflecting a steadfast belief in freedom and equity for all.

Drawing inspiration from diverse cultures and social movements, I strive to create accessories that are not only aesthetically compelling but also resonate with purpose. By unique pieces and limited-edition collections, Amma aspires to be a voice for change, fostering a community of socially conscious individuals who embrace both style and substance.

Through Amma, I invite you to join me in celebrating the power of art as a catalyst for dialogue and transformation, adorning yourself with pieces that tell the story of the collective.

Education and Experience

Jennifer Ammann is a mostly self-taught artist. As a trained actress, her experience in film and photography, as well as her love for stories and colors have shaped her artistic perspective and define every piece.

After over a decade of creating art and almost a decade of doing it professionally, her work has become focused, creative, and complex even in simplicity. She mainly works digitally, although she ocainsonally experiments different media, including watercolor, acrylic, oil, printing, and embroidery. Her work has been published across several different platforms, including magazines and blogs.